Our Services
Services designed to help your brand shine brighter.
Digital Marketing Strategy
The big picture, mapped out. Before tactics, you need direction. We build full-channel strategies that connect your goals to the right platforms, content, and campaigns - so every move has a reason.
Full Market & Audience Research
Brand Positioning & Messaging
Multi-channel Digital Roadmap
Campaign Planning & Calendar
KPI Framework & Measurement Plan
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Paid Search & Performance Marketing
Smart ad spend, real results. We plan, build, and optimise paid search campaigns on Google - so every rand works harder and every click has a purpose.
Google Ads Setup & Management
Audience Segmentation & Targeting
Ad Copywriting & Creative Direction
Budget & Bid Strategy
Conversion Tracking & ROI Reporting
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SEO Strategy & Analysis
If Google can't find you, neither can your next customer. That is a fixable problem. We fix it fast - through keyword research, technical audits, and on-page optimisation that builds sustainable organic growth.
Keyword Research & Opportunity Mapping
Technical & On-page SEO Audit
Competitor Content Gap Analysis
SEO Content Briefs
Monthly Ranking & Traffic Reporting
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Personal Branding & LinkedIn Authority
Your name is your brand. We help founders, executives, and professionals build an unmistakable presence on LinkedIn - the kind that opens doors before you've even knocked.
Thought Leadership Strategy
Personal Brand Strategy & Positioning
LinkedIn Profile Optimisation
Audience Growth & Engagement
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Social Media & Content Management
No more posting into the void. We manage your social presence end-to-end: strategy, content planning, scripting, editing, captions, and scheduling. Consistent, on-brand content that builds real community.
Platform Strategy
Content Calendar
Short-form Video Scripts
Caption Writing
Instagram, LinkedIn & TikTok
Monthly Performance Reporting
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Content Creation & Production
Great content starts with great visuals. We run on-site content shooting sessions to capture high-quality photos and video tailored to your brand -content that stops the scroll and earns the click.
On-location Shoot Sessions
Photo & Video Editing
Social Media Marketing
Content Library Building
Content Marketing
Reels, Stories & Static Assets
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Our Work Process
From first call to real results - our process makes it easy, exciting, and effective!
Our Differences
While others pitch decks, we ship results. Your brand gets the attention it actually deserves.
Others
Generic Solutions
Jargon Overload
Boring Creativity
Fluff Metrics
One-Time Campaigners
Hidden Costs
Outdated Methods
Limited Scope
Reactive Tactics
Just Another Client
Paloma Global
Personalized Plans
Plain Talk
Bold Ideas
Real ROI
Long-Term Partners
Transparent Pricing
Innovative Tools
6 Specialities
Proactive Strategies
Passion & Care
How much does a digital marketing agency cost?
Pricing varies by scope, but Paloma Global is positioned as an affordable, mid-market agency. We build bespoke proposals based on the channels and outcomes you actually need, so you only pay for what moves your business forward. Typical retainers start far below traditional agency rates because we are remote-first and lean by design.
What does Paloma Global offer as a digital marketing agency?
Paloma Global is a remote, full-service digital marketing agency offering six core services: digital marketing strategy, paid search and performance marketing, SEO strategy and analysis, personal branding and LinkedIn authority, social media and content management, and content creation and production.
Where does Paloma Global operate?
Paloma Global is a fully remote agency serving clients across South Africa and Portugal. Because we work remotely we keep overheads low and pass those savings on to clients in the form of more affordable retainers and project pricing
Do you work with small businesses and founders?
Yes. Paloma Global is built specifically for founders, executives, and growing businesses that want sharp, agency-quality marketing without an agency-sized invoice. Every strategy is bespoke, with no templates or recycled decks.
What is the difference between SEO and AEO?
SEO (Search Engine Optimisation) is about ranking your website on traditional search engines like Google. AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are about being cited and recommended inside AI engines like ChatGPT, Perplexity, and Google AI Overviews. Paloma Global builds strategies for both, because customers increasingly discover brands through both channels.
How long does it take to see results from digital marketing?
It depends on the channel and where your brand is starting from. Paid search and social ads can typically show measurable signal within the first few weeks. SEO and organic content usually take three to six months to build meaningful traction, then compound from there. LinkedIn personal branding tends to show engagement lift within the first month or two. Every brand moves at a different pace, and we set expectations together at the start of every engagement
How do you start working with Paloma Global?
Every engagement starts with a no-pressure discovery call to understand your brand, goals, and current challenges. From there we build a custom proposal with only the services that make sense for your stage. Once approved, we onboard, define your positioning, and begin execution and iteration.
Do you offer once-off projects or only retainers?
Both. Paloma Global runs monthly retainers for ongoing strategy, content, and campaign management, and we also take on once-off projects such as SEO audits, brand positioning sprints, content shoot days, and LinkedIn profile optimisations.